Born from the need for calm, made to bring comfort.

Like many people, we’ve experienced the stress and restlessness that can make it hard to unwind — whether it’s for ourselves, our kids, or someone we care about.

We created Baloo as a gentle response to that feeling.

Not with a complicated solution, but with something simple:
A soft, breathing plush that brings a sense of peace — naturally.

It began with a small idea:
What if something as simple as slow breathing could be felt — not just practiced?

We started experimenting with quiet, rhythmic motion and paired it with the softness of a cuddly plush. What we discovered was a subtle but powerful feeling — like holding something that breathes with you.

This became our first breathing plush. And it’s now the heart of everything we do.

At Baloo, we’re here to support better evenings, easier wind-downs, and calmer moments throughout the day.

We don’t promise instant transformation. But we believe that small habits — like slowing your breath or hugging something comforting — can make a difference over time.

That’s why everything we design is made to be:

• Simple and safe to use
  
  
• Soothing without screens
  
  

Gentle enough for kids, calming enough for adults